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Coca-Cola is on the hunt for a new message | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
MINDA SMILEY, THE DRUM MAR. 25, 2015, 3:39 AM

Coca-Cola is searching for a new global marketing campaign that could see the end of its six-year 'Open Happiness' activity.

The drinks maker has invited 10 roster agencies to pitch ideas for Coke’s next global campaign. It is taking place in Atlanta this week with agencies from around the world including Dentsu, Wieden+Kennedy Portland and Ogilvy tasked with shaping a new creative direction for the brand, according to Ad Age.

http://www.businessinsider.com/coca-cola-global-agency-pitch-2015-3
 

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